I am a creative
freelancer based in Australia.
I love creative collaboration, telling stories, making an impact and giving generously. I work on projects that I feel uniquely passionate about, with people whose values, morals (and humour) align with mine.
Hello
I have freelanced at a range of incredible creative agencies in including Today Strategic Design, Clemenger BBDO, 24 Digital, Boston Digital, activeTV, soundhalo, IE Agency, McMahon Management, Victorian Music Development Office and more.
Agencies
Past clients include Breast Cancer Network Australia, Movember, Victorian AIDS Council, Van Wright Foundation, Federation Square, Public Transport Victoria, Metro Trains, Schools Connect Australia, Western Region Health Centre, Footscray Community Arts Centre, Tourism Victoria, Expression Australia, Diabetes Victoria, Department of Health and Human Services, Department of Environment, Land, Water and Planning.
Clients
Collectively, the bands I have managed have supported and toured with Mumford & Sons, James Bay, Michael Kiwanuka, George Ezra, Hozier, Alanis Morissette, Dermot Kennedy, Grouplove, Leon Bridges, Lianne La Havas, Gang of Youths, Hiatus Kaiyote, Vance Joy, Angus & Julia Stone, Father John Misty, The Shins, Gary Clark Jr, The Pixies, Paul Kelly and more.
Music
The musicians I’ve managed have won various awards including triple j Unearthed High, Vanda & Young Songwriting Competition, triple j Unearthed Laneway Festival, Josh Pyke Partnership, SXSW Grulke Prize, AIR Awards Best Rock Album and multiple nominations for APRA ‘Song of the Year’ and the Australian Music Prize.
Awards
The artists I’ve managed have played festivals all over the world including SXSW (US), Canadian Music Week (CAN), The Great Escape (UK), BBC Quay Sessions (UK), Other Voices (IRE), Newport Folk Festival (US), Willie Nelson’s Luck Reunion (US), Gentlemen of the Road (NZ), All Together Now (IRE), Bushstock (UK), Reeperbahn (GER),
Dot to Dot (UK), Best Kept Secret (NL), Ohana Festival (US), Laneway Festival (AU), Falls Festival (AU), Splendour in the Grass (AU), Australian Open (AU).
Festivals
The Ebbs & The Flows: The Power of Music (Podcast)
The 21st Century Creative: Musicians in Lockdown (Podcast)
TheMusic: Being a working mother in music is perfectly viable
One of One: Charlotte Abroms - Artist Manager
Medium: Magic - A Poem (Of Sorts)
Attaboy: Gender Inequality in Music
Ticketmaster: Inside the making of a lockdown concert
The Music Network: A (kind of) good news story (I hope)
The Music Network: The importance of mentoring
MIIO: A week in the life of a music manager…
Esquire: A catalyst for reform
The Music Network: How time in the UK helped me dettach
Stories
○ Outstanding Woman in Music Award, presented by Music Victoria
○ Lighthouse Award for Music Managers, presented by APRA
○ Fast Track Fellowship Recipient, presented by AAM
○ ‘A Little Bridge’ Residency, presented by APRA
Accolades